by man. The cures too are artifacts. Which reminds us of the LOMs.

Forsdale: OK.

McLuhan: We have these, I have a—

Forsdale: What’s an LOM?

Laws of the Media 

McLuhan: Law of the Medium. Laws of the Media are called LOMs for short, for simple—I have this book sort of 
ready to appear and I think I’ll now call it The Phenomenology of the Medium . But, it’s called Laws of the Media  at the present time, and I have some samples.